Content Decay: What is it, and Does it Really Matter?
In a recent Search off the Record podcast, Google went into detail on its own take on the rather sketchy topic of content decay. A concept with no formal definition, most SEOs and webmasters have their unique ideas as to what content decay really means. Hosted by John...
Social Media Marketing vs. Influencer Marketing: Choosing the Right Strategy for Your Business
Social media marketing (SMM) and influencer marketing (IM) are two very different but equally effective strategies. Deciding which of the two is right for your business begins with understanding the objectives, functions, benefits and potential drawbacks of...
10 Ways to Get Ahead on Your 2024 SEO Game, Right Now
SEO remains the cornerstone of effective online marketing, as it has been for some time. But while the core fundamentals of SEO have proven consistent, each year brings new trends and shifts into play. Anticipating the SEO trends that will shape 2024, it is...
Google Takes Aim at AI-Generated Reviews
In a recent announcement via its Merchant Centre, Google has made it clear: they're tightening their grip on AI-generated content. In this instance, by targeting reviews produced by artificial intelligence. Under the newly introduced section in Google's Product...
The Seven Best Ways to Get More Authority Backlinks
1. Create More Infographics Evidence suggests that posts with outstanding infographics attract far more backlinks than traditional textual posts. The same is also true for most types of posts that are predominantly visual in nature, just as long as the visuals in...
Marketing 101: The Danger of Desperation
There are certain rules which absolutely must be followed at all times when planning and implementing a marketing strategy. One of the most important of all is – ensure you never come across as desperate.It’s one of the things far too many entrepreneurs seem to...
What Exactly is Black-Hat SEO ?
You have no doubt heard of black-hat SEO, you know it is frowned upon and you most likely have no intention of using it. But do you actually understand what this term refers to? Or to put it this way, can you easily and quickly spot the evidence of black-hat SEO in a...
Key Questions to Consider Before Joining a Social Network
For small and large businesses alike, the limitless potential social media holds can be a double-edged sword. Billions of people from all backgrounds glued to their social accounts on a 24/7 basis, just waiting to be engaged and influenced by brands like yours. All...
Having Trouble Keeping Up With Your Favourite Blogs?
If you own and operate a blog of any kind and for any purpose, chances are you also love reading other people’s blogs. Along with being insightful and entertaining, reading blogs is also critically important for gaining inspiration and direction for your own...
5 Ways to Encourage Blog Comments
Consider this everyday scenario for a moment. You’re searching for information on a subject you’re interested in, and in doing so you check out a blog. The content is decent enough, but not a single person has bothered to share their thoughts, feedback or...